Anchorage Ear Doctor Explains Hearing, Cognitive Overload & Memory Loss

Your hearing is one of your most valuable assets. It connects you to your friends, family, and the world around you. What you may not realize, however, is the degree to which hearing takes place in your brain, not in your ears! In fact, because your brain is different from everyone else’s, you hear differently than other people around you. Our 5-star-rated Anchorage Ear Doctor is happy to discuss the fascinating ways that your brain helps you to hear…and the ways that BrainHearing™ technology has brought hearing aid treatment to an entirely new level.

What Does Your Brain Have to Do with Hearing?

Think of your ears as microphones that pick up sounds. Once those sounds enter your ears, your brain has to decode and figure out what the sounds mean. Without your brain, you wouldn’t be able to process, enjoy, or comprehend anything that you hear.

Your brain does something else amazing with the sound received by your ears. To demonstrate this, try reading the following verse:

Roses are red
Violets are _____
Sugar is sweet
And so are you!

Did your brain figure out that the blank in that verse is supposed to say “blue”? It does the same thing when you are listening to someone speak in a noisy room. Sometimes, your ears might not catch sound completely. When this happens, your brain works to fill in the gaps to create meaning.

Avoid the Danger of Cognitive Overload

Unfortunately, when you suffer from hearing loss, your brain must go into overdrive to fill in numerous sound gaps all the time. After a while, this can take its toll. You may end up feeling tired, and social gatherings can start to feel like work instead of fun. Your memory can suffer, as well, since your brain can only work so hard at so many things at once.

What Is BrainHearing™?

BrainHearing™ is part of the broader NeuroTechnology™ field of audiology (the science of hearing), and as the name suggests, this technology works in harmony with your brain. It automatically adjusts and optimizes sound to match your unique hearing profile and personal sound preferences. The result is a more natural hearing experience that’s customized exclusively for you.

When your hearing aid incorporates BrainHearing™ technology, your brain doesn’t have to work as hard to filter out unwanted background noise to create meaning from sound. The result is greater enjoyment and more energy to listen to your friends and family!

Schedule Your FREE Hearing Assessment with Our Anchorage Ear Doctor Today

Our experts can provide you with a complimentary, no-obligation Audiology Associates New Patient Assessment, during which we will be happy to answer all your questions about our hearing rehabilitation technologies. Call our friendly office today to schedule your appointment!

The information provided in this article is not meant to be medical advice and is for educational purposes only. If you would like to learn more about this and other hearing care-related topics, feel free to contact Audiology Associates, Inc. with a convenient hearing center located in Anchorage, Alaska, by clicking here or by calling 907-202-9648.

Your Top-Rated & New Favorite Board-Certified Audiologist In Anchorage, Alaska

He is the very BEST!

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They are knowledgeable, friendly, and always fit you in. Always great service! My hearing aides made in USA!

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“Very thorough with his testing. Been a patient for over 10 years and have always met my hearing needs.”

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I've known Tom McCarty for years and have found him to be a great provider, he provides the best technology for a fair price. Love his team and would highly recommend him.

- Kevin S.

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Dr McCarty and his staff took great care of my mother. The hearing exam went seamless and his recommendation was great. Highly recommend!

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*The reviews listed are from actual patients of Audiology Associates Inc. Individual results may vary. Reviews are not claimed to represent results for everyone.

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At Audiology Associates, Inc., we believe in the power of sound to change the world for the better. This is why we share our knowledge and resources with those in need throughout the world!

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Our Anchorage
Audiology Office
3500 LaTouche Street., Suite. 310
Anchorage, Alaska 99508

907-202-9648

Office Hours:
Mon - Fri: 9:00am - 5:00pm

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Our Anchorage
Audiology Office
3500 LaTouche Street., Suite. 310
Anchorage, Alaska 99508

907-202-9648

Office Hours:
Mon - Fri: 9:00am - 5:00pm

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